They come with an adult-sized Whopper combo meal, and you can order based on how you're feeling.
There are five different "Real Meals" box options that correspond to different moods: Pissed Meal (mad), Blue Meal (sad), Salty Meal (bitter), YAAAS Meal (excited), and DGAF Meal (Don't give a f***).
The meals all come with a Whopper, fries and a drink.
The promotion also includes a partnership with Mental Health America, a "community-based non-profit dedicated to addressing the needs of those living with mental illness", according to the announcement.
The effort also pokes fun at McDonald's, which markets Happy Meals, boxed kids' deals that include a toy.
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"Burger King. understands that no one is happy all the time", the company said.
But now, Burger King has made a decision to stop acting like everything's fine, and in honor of Mental Health Awareness Month, they've released their response to McDonald's infamous happy meals: Real Meals, designed for people with actual, not-always-happy emotions-because, as the chain points out, "no one is happy all the time".
The idea is to address the importance of mental health.
Burger King hadn't responded to requests for comment as of publication. The video features characters rhyming their way through hard moments and replaces Burger King's famous "Have it your way" slogan with the hashtag #FeelYourWay.
Burger King's new "Real Meals" offer you the chance to eat in whichever mood you're feeling at any particular time.
The boxes are available while supplies last in Austin, Seattle, Miami, Los Angeles, and New York City.