Tesla to ‘substantially’ increase prices on full self-driving option

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CEO Elon Musk just can't keep off social media and with the Securities and Exchange Commission keeping close watch, investors are tired.

Elon Musk and the SEC are in negotiations at the direction of a judge to set acceptable controls on his tweeting. If they can't, she'll rule whether Musk is in contempt. The SEC accused the chief executive officer of securities fraud, and Musk settled.

Musk watched after saying outside court he has great regard for the justice system.

The judge began hearing arguments at about 2 p.m.

The SEC claims Musk violated a settlement when he tweeted without the approval of a lawyer about Tesla's vehicle manufacturing in February.

The federal judge Alison Nathan told Mr Musk: "Take a breath".

Nathan pushed Crumpton through the hearing to specify the conditions under which consent should be sought by Musk before he tweets, also attracted attention to ambiguity surrounding the principles that the SEC sought to apply.

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The comments about Musk's tweeting and tendency to say things that get him into trouble are reminiscent of an interview James Anderson, a partner at Baillie Gifford & Co., gave to Bloomberg Television last month.

According to a tweet by the company's CEO Elon Musk, the price of cars with the company's the Full Self-Driving option will rise "substantially over time", with the first hike happening on May 1.

Meanwhile, Tesla's shares fell 8% Thursday after the company said it churned out 77,100 vehicles well behind the pace it has to maintain to meet Musk's pledge.

As of Wednesday's close, Tesla shares were down 12.3% up to now this year.

Orders for the Standard Range Model 3 were opened earlier this year, alongside those for the Standard Range Plus - a slightly more premium version of the Standard Range with slightly better performance, range and what Tesla calls a "partial premium" interior.

If buyers really are desperate to retain that $35,000 starting price, Tesla offers a solution - they can take delivery of a Standard Range Plus and apply a software downgrade.

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