There's even talk that Walmart may be exploring its ability to compete with Google with a streaming gaming platform because of its prior tech investments. The two companies announced a partnership on Tuesday that allows Walmart shoppers to order groceries for pickup and home delivery through Google Assistant. The partnership was teased as early as 2017, and now it's finally become a reality.
Voice ordering for Walmart is only available at the 2,100 stores with pickup and the 800 stores that offer delivery.
Google's home assistant is available on devices including iPhones and JBL portable speakers, Walmart said.
"Beginning this month, customers can say, 'Hey Google, talk to Walmart' and the Google Assistant will add items directly to their Walmart Grocery cart", according to Walmart's company post accompanying the announcement.
The technology also makes sure to remember a customer's preferences-on the blog, Ward gave the example of someone ordering milk.
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Walmart says you can use this across all devices with access to Assistant including smart speakers, smart displays including Google Home Hub, Android tablets and phones, iOS devices, and smartwatches. Instead of saying '1 gallon of 1% Great Value organic milk, ' they'll simply say one word: "'milk, '" Ward said.
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Buying groceries through Walmart has now gotten a little easier.
"We're kicking off the work with Google, adding others to the mix as time goes on", he said. In a survey conducted by Retail Feedback Group, Walmart came ahead of Amazon as online grocer of choice, and its latest efforts with conversational commerce could solidify that further. "Over the next few weeks, the service will roll to more and more customers".
Amazon, which offers voice-activated shopping through its Alexa-enabled devices, dominates the USA smart speaker market, garnering 67% market share in 2018, according to eMarketer.