Apple expected to launch video streaming service


Timing is reportedly tight.

The "it's show time" tagline is all-but-confirmation that Apple's long-mooted video streaming service will make an appearance. The process has worked out well for Apple Music.

Like other Apple events, the company will also be streaming this event on its website for interested folks to see from all over the world. According to Daniel Ives, an analyst with securities house Wedbush, Apple could end up grossing an additional $7 billion to $10 billion in annual revenue from the service if it can get 100 million people to subscribe. However, Apple has a history of launching new products in its March event.

While Apple has kept quiet about aspirations in this area, it's been quietly acquiring the rights to TV shows for many months. The invite includes a video that shows the Apple logo below the spotlight with a caption "Its show time".

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Details about the new service are being held closely under wraps by Apple, although it's believed the service will give iPad and iPhone users access to free original programming, as well as the option of opting into other streaming services like Showtime and Starz. Before that, in September, Apple unveiled the latest iPhones, as well as the Series 4 Apple Watch.

Apple, which recently stopped disclosing iPhone unit sales data, is increasingly trying to turn investors toward the long-term value of its services ecosystem.

We are also expecting Apple to introduce some hardware at the March 25th event including the AirPods 2.

As per the report in The Verge, rumours of the event began late past year.