Spotify to ban ad block users in new terms and conditions policy


In an update to their Terms of Service Spotify have made it clear that they are taking ad-blocking on their platform seriously.

After the policy takes effect on March 1st, the audio streaming giant can block accounts caught using ad block programs without warning. Such kind of tools created to block advertisements in the Spotify Service can result in immediate termination or suspension of your account.

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Many of those who use ad blockers will have already received suspensions and an opportunity to reactivate their accounts after removing ad-blocking software and modifications. This change in terms of service comes after their paying user-base increased by 9 million users in Q4 of 2018, where the streaming giant solidified their position atop the tree. So, anyone that regularly listens to music via Spotify may want to rethink the use of an ad blocker.

The company employs various techniques for detecting the use of ad blockers, and now anyone found to be using such a tool runs the risk of having their account terminated. Last August, Spotify quietly launched Active Media in Australia, giving users a choice in their ad experience. It was estimated that approximately two million people were abusing the company's free service a year ago alone, generating no revenue for Spotify, record labels or the musicians. If you're using any of these options, you should probably stop immediately, lest your account gets terminated. The apps allowed users to essentially access Spotify's Premium features, like unlimited song skips, for free, when it typically costs $10 per month.