A general view of the new livery during the Rich Energy Haas F1 Team 2019 vehicle launch at the Royal Automobile Club, in London, Thursday, Feb. 7. "We're very proud that it's the next stage of our development as a company and this is nearly day one of chapter two in Rich Energy".
Storey said Haas' new black and gold auto is reminiscent of the Lotus driven by Ayrton Senna in the 80s, and that's no accident.
"Hopefully those design changes brought in for 2019 will improve the racing on-track, and more importantly give us a shot at making more of an impact at each Grand Prix". "If we want to do better, fourth is the next target but first we have to see how the new auto is behaving and where we can go".
However, the American team stepped up their game last term to secure fifth place in the standings.
"It's important that we keep progressing as a team, and this season is no different", commented Steiner.
Winning the midfield fight is therefore likely to be a more realistic immediate target for Haas, but team boss Guenther Steiner insisted there is nothing wrong with setting ambitious goals.
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Being inconspicuous in a high-profile, global championship at the pinnacle of a sport is quite hard, but modern Formula 1 newcomers tend to adopt modest targets as a matter of caution. "On-track, our push for performance started early with the VF-19, our next step is to get to Spain and utilise our time there wisely to prepare for Australia".
The new livery revived memories of now-defunct Lotus teams that also raced in black and gold. The colours returned to F1 between 2011 and 2015 without the tobacco company's branding.
Storey has signed a title partnership deal with Haas that officially makes the team Rich Energy Haas F1 Team, and wants to use F1 to increase exposure for his company.
"Partnering with the team has already significantly raised the profile of our brand, this livery unveil will again elevate us to another level".
"Haas are the David taking on Goliath in Formula One, and we are doing the same in the drinks business". And while that may not sound like much, it means that, for the bigger drivers like Grosjean, the 2018-19 winter lay-off has been more enjoyable than usual...