The 'World Record Egg' Has Cracked And Has An Important Message

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It all started with the photo of a chicken's egg, posted to Instagram account world_record_egg on January 4, 2019. So far, the picture has racked up more than four million likes on Instagram. In four posts, small cracks began to appear on the egg, with a final announcement on leading up to the Super Bowl. "The pressure of social media is getting to me". And shortly after the egg secured its world record, it began to tease some sort of big reveal - eventually promising a Super Bowl Sunday payoff.

Turns out the most-liked picture on Instagram - a humble speckled egg (feature image)- is actually an advertisement about mental health.

Visit the South African Depression and Anxiety Group (SADAG) for any mental health support and / or resources.

Most on social media applauded the wholesome video and the campaign to spread mental health awareness.

The video showed the egg (complete with a little face and everything) and said: "I'm the world record egg (you may have heard of me)". The egg gave interviews under various egg-related pseudonyms but we didn't know the name of the human who thought the whole thing up.

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It's followed by the words "If you're struggling, talk to someone". The Instagram version of the clip links to TalkingEgg.info, which lists worldwide mental health resources by country.

It then advertised the contact details for Mental Health America.

And it's a 29-year-old advertising exec from London named Chris Godfrey, the New York Times reports.

How much Hulu paid the World Record Egg team wasn't revealed; the three proprietors of the account told the Times they're more interested in promoting positive social messages than cashing in on the egg's fame. "An egg is an egg, it's universal", Godfrey said.

A message posted alongside the broken egg advises people to seek help if they feel the same way.

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