Now, the ultimate game-watching platform has arrived, and it's going to blow you away.
CES is one of the most anticipated tech shows every year, where brands get a chance to showcase their latest technological innovations.
Expect imitators, and hope we see some affordable versions of the technology down the line, however long it takes.
Samsung has yet to provide the cost for its new TVs.
The television has 8K resolution, which has four times the linear resolution as full HD. Called the LG Signature OLED TV R, the TV is expected to go on sale later this year.
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Apart from launching a rollable TV, LG also unveiled an 88-inch 8K TV fitted with an OLED panel.
The price of modern televisions have come down so much in recent years, middle-class households can now afford to have 50-, 60- and even 70-inch televisions in their homes.
Sony's Master Series Z9G doesn't care though - seeing as it has an advanced machine learning algorithm for upscaling to 8K, and the hefty X1 Ultimate processor to power it. They're always getting bigger and always getting brighter.
Sometimes less is more.