Now being described as "Proods" the Consumer Technology Association organisers of the show and the same people who granted the award, said it had included the device by mistake and could withdraw any immoral or obscene entries at any time. Called the Osé, it's a hands-free, adaptable device that uses "advanced micro-robotics" to mimic "all of the sensations of a human mouth, tongue, and fingers, for an experience that feels just like a real partner".
Its maker, the startup Lora DiCarlo, was also banned from exhibiting on the show floor (though it's in Las Vegas at a separate media event). But what makes the DiCarlo drama even more freaky is that CES has also shown female-centric sex tech in the past.
"We can understand your frustration, but hope you understand that we cannot make an award for an ineligible product, even if your submission was mistakenly allowed in the first instance".
"This feather in our collective cap made years of research and engineering even more worthwhile and further validated our vision for creating innovative, inclusive products that change lives", Haddock said.
Naughty America spokesman Jack London said the company "has run into no issues allowing adult content to be shown at CES".
But the firm's founder Lora Haddock claims the award was revoked.
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Why then, did it go to the judging panel in the first place? Of course, those are just two products, compared to decades' worth products pandering to getting men off.
CTA president and CEO Gary Shapiro followed up with a second letter claiming the product had been disqualified because it was not eligible for the category itself.
The Mrs. Grundys at the Consumer Electronics Show torpedoed a revolutionary sex toy designed for women.
"Our nearly entirely female team of engineers is developing new micro-robotic technology that mimics all of the sensations of a human mouth, tongue, and fingers, for an experience that feels just like a real partner," Haddock wrote in a blog post.
Eventually, the organizers implied that the product wasn't eligible to fall in the Robotics and Drones category which raised serious questions on how the World's biggest tradeshow works.
One major company that you won't find at CES is Apple Inc., which opts to produce its own announcements of new products.