New Software Aims To Crack Down On Password Sharing For Streaming Services

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For example, it will notice if two different households are clearly unrelated, such as different tastes and geographical location, yet are still sharing a password.

Well, that all might come to an end in the very near future.

United Kingdom -based software maker Synamedia, which looks for potentially fraudulent activity, unveiled a new service at 2019 CES (Consumer Electronics Show) that uses machine learning to spot shared passwords. It's there when you need it. but it might not be there for much longer. The software can determine if users are watching video at their home or if they've shared it with someone outside the home.

A software company called Synamedia unveiled a new system last weekend which analyses factors such as where people are logged into an account, and if people are sharing accounts, too.

But it is no secret that many users of the service share their password with family, friends or significant others so they can indulge in Netflix's deluge of content.

Enter Synamedia. The UK based company develops video delivery solutions for clients like AT&T, Disney which are amongst the 200+ DTH, cable, telecom and OTT service providers that it caters to.

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To avoid paying double, what people do is share the details of their account and passwords.

The service provider or platform then gets a probability score, where the system would classify users between scores of 1 to 10, where "1" would indicate that this user is unlikely to share their password, and "10" would represent a user who has high chances of sharing that password.

Racine says that Synamedia's machine learning approach, which notes always-evolving "consumption patterns", is more flexible than a hard-coded algorithm that has to be updated manually and often. With cord-cutting on the rise, online streaming is causing the slow death of cable TV operators.

The company claimed the system could save the streaming industry billions of dollars over the next years.

With this data, streaming companies would try to persuade users who are most likely sharing their passwords to purchase subscriptions with additional simultaneous streams. It is already being used in trials with a number of pay-TV operations, Synamedia said.

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