LG Signature OLED TV R with roll-up display showcased at CES 2019

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The TV can be voice controlled using Alexa or SIri, and can switch into "Line View" with a smaller screen for showing a clock, or music controls.

The housing unit, which has all the inputs and outputs built into the back, sits on top of a plain white stand that comes with every 65R9 OLED.

The tech firm wrote: 'LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic. "We will expand the sales ratio of large OLED TVs".

The device runs Web OS and offers all kinds of gimmicks, and it can entirely unfold into its base to go away completely at times when you don't want a very big black mirror into your living room. "This is unique technology; you are going to want this".

The last feature is all part of LG's new WebOS 4.5 smart platform, which makes its debut on all of the 2019 LG UHD TVs.

LG also unveiled the rest of its 2019 TV line-up, including two high-end TVs that boast the insanely sharp 8K picture quality.

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According to LG, the Signature Series R9 will be available in the second-half of 2019 and exclusively in a 65-inch version, though that could change by next year. Even more advanced projection TVs have never been able to deliver the contrast or the deep blacks that consumers demanded.

Nonetheless, up close the picture quality of the LG model is spectacular. It also has a sound system embedded in the screen itself instead of coming from separate speakers, so it sounds like the audio is coming directly from the objects on the screen.

The insanely sharp 8K resolution packs four times as many pixels into a display than the 4K.

In the fierce competition of TV manufacturers LG and challenge the market leader Samsung with a roll-up television.

Other LG Display prototypes include portable desktop monitors that can be moved around easily, and a transparent OLED screen that could help a window double as a TV or a surface for ads.

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