LG Signature OLED TV R literally rolls up inside its own base

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The TV of tomorrow is here: LG just launched the world's first rollable OLED TV, which will go on sale later this year.

The rollable OLED TV is a game-changer for a variety of reasons. According to LG, the flexible OLED panel can handle 50,000 rollings and unrollings, or over 34 years of rolling and unrolling it four times a day.

'The "R" in the new LG Signature OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.

What is more, the OLED TV R has a functional mode that makes it act as a menu bar. The TV space is one area where we haven't seen any new innovations in terms of the design. In addition, the retractable screen gives users three different viewing options: Full View, Line View and Zero View.

The LG OLED TV R is set to hit the market in the second half of 2019, with no specific date, expectedly at a premium price yet to be made known.

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LG also announced expanded features for its 2019 OLED and Nanocell TVs, including the non-rollable and non-8K models.

Its Signature OLED TV R is a next-generation telly which can roll itself up into a little box, unfurled when it's time for Eastenders and then put away at the press of a button. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC.

Apart from featuring Google Assistant voice assistant, the new LG TVs in 2019 will also sport Amazon Alexa voice assistant.

With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.

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