Instagram apologises after now-deleted ‘bug’ update causes major backlash

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The new feature was later reversed among all users, with Instagram blaming the unexpected rollout of the test horizontal feed on a "bug".

A spokesperson for Instagram told BuzzFeed News "this was caused by a bug that we quickly fixed". In the test, users could only see one post at a time and had to swipe or tap right or left to move between them.

Some Internet users have found the bright side to the Instagram update debacle, however.

Instagram quickly rolled back the change, with most users reporting a return to vertical scrolling by mid-morning Thursday.

A person uses the Instagram app on their phone, October 3, 2018. "We apologize for any confusion", the company said, reported the publication. And, just as feeds creeped in to every other app, it's inevitable too that the mechanics of Stories will soon be showing up in more places before you know it.

Given the extremely negative response that the updated received from its users, Instagram may think twice about releasing the update to the public.

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Instagram is rolling out a new way to stalk everyone in your feed: sideways.

Instagram users were glad to see the revert, but as expected, they're not letting the issue pass without a few snarky tweets and (accurate) GIFs!

That was supposed to be a very small test that went broad by accident. If you're still seeing the horizontal feed in the app, try restarting it, Mosseri says.

The Verge explained, the new feature turned all of the news feed posts into a single, huge Instagram story-like display. The old design was still available through Instagram.com, however, allowing you to scroll up and down, in addition to the Explore page on the app.

Because, after the initial surprise of such a big aesthetic and technical change, what one may have noticed is how the change forces the user to go slower.

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