When Matt Cox's daughter was suspended from her school bus for three days, the USA father declined to drive her himself and ordered her to make her way in by foot, following behind in his vehicle from where he filmed her.
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"I know a lot of you parents are not going to agree with this, but that is alright because I am doing what I feel is right to teach my daughter a lesson to stop her from bullying", Cox said in the video.
"A lot of children today feel that the things their parents do for them is a right and not a privilege, such as parents taking their children to school in the morning or even bus rides to school in the morning".
School buses are pictured on January 15, 2013 in New York City.
"All of that is a privilege and should be treated as such".
The footage shows Kirsten walking on the side of the road as her father follows behind in his vehicle.
"I just hope that through the video being shared kids can take a look and read some of the comments and tutorials on the post and see just how much words can hurt and cut deep and can have lasting effects on those involved sometimes in the most terrible cases life-ending effects", Cox said.
"Ok but wait, is she bullying other kids or did you stop to hear her explanation?" said another. In an update to the original post, he assures the world that his daughter lost no limb to the cold and that, by the end of the walk, she had calmed down enough to understand where she'd been wrong.
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A former news reporter for ABC, she joined Fox in 1996, originally as a correspondent and later as a co-host for Fox and Friends . Heather Nauert whgo could be UN Envoy, did not immediately respond to request for comment.
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It doesn't end there, because some major MVNO (virtual networks) that piggyback O2 signals are experiencing the same disruption. "We apologise for any inconvenience", the firm said , after problems were first reported at around 5.30am.
As of Thursday the video was shared over 330,000 times.
Cox didn't immediately reply to Yahoo Lifestyle's request for comment.
Another week, another parent going viral for exposing their children on social media.
Life lessons!UPDATE: lesson learned!
However most praised the dad for his actions. "Wish there were more parents like you". "Hats off to you Sir".
"I guarantee she got the idea it was okay from you". "I'm glad I grew up in a household that taught me manners, respect, and independence I can't thank my parents enough".
"I just want the kids to know that words truly do hurt", he said.
Cox commentates in the video, sharing his views on "life lessons" and '#HOLDOURKIDSACOUNTABLE'.
Cox said he hopes other children will take note and make better decisions when it comes to bullying.