'Too much Elton John': John Lewis ad receives mixed response


Rather than opening for a typical festive theme, John Lewis' new ad tells the story of Elton's rise to fame. They've produced some truly heartwarming adverts over the years, check out some of the best John Lewis Christmas adverts.

Rumours around the festive campaign are rife, with Radio X presenter Chris Moyles last week creating a spoof ad featuring the John song Rocket Man.

While some praised it and said it made them cry (presumedly in a good way) many have criticised the ad for being too much about Elton John and not enough about Christmas.

It's the most magical time of the year - or at least as far as television advertising goes - as the official John Lewis Christmas advert has been unveiled.

The closing line on screen as Sir Elton plays reads: "Some gifts are more than just a gift". "The film begins in present day and works backwards chronologically through Elton's life right until the moment on Christmas morning when he received the special gift that changed his life".

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The Boy And The Piano cost £7million to make and Mr John and his husband David Furnish helped the actors in perfecting the mannerisms.

"I think, you know, emotionally he is thinking about the journey he's been on as an artist, and that moment, you know, when music came into his life at a very young age when he was encouraged by his mother and his grandmother with his piano".

Sir Elton John has taken a starring role in John Lewis's Christmas advert in a touching retrospective of his career.

Customers can also visit the dressing room, recording studio and living room sets from the advert in John Lewis's flagship store in Oxford Street. When you've stopped crying (about how expensive pianos are), obvs.