Google Lens can now ID items in image search results

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Google Lens is a feature that has image recognition to allow users get access to more information when the feature is used on their smartphones.

After you done Image Search on mobile, you will notice the Google Lens Logo in the below right corner.

As mentioned earlier, the Lens integration is only available to US users searching in English.

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I wrote about this in more detail at Search Engine Land but I suspect this will lead to more image searching over time. Related: How to Find Almost Anything on Google [infographic] Google lens is actually embedded with Augmented Reality technology that not only helps in identifying the object but also transform it into the 3D object. For Example, If you have searched an item on Google, it will show you where the identical item can be purchased online. After tapping on one of the dots or drawing a portion of the photo containing multiple dots, a Lens panel will start showing related images. Fun fact! Did you know that Google Images was first introduced due to a demand for pictures of a green Versace dress worn by Jennifer Lopez? You can, for example, find out more about the different objects in a product, or find similar ones.

Click/Tap on the Leans button on the bottom of the mobile image search and it will place Dots over the object in images so you can get more information about them. It will be rolling out to other countries, language and Google Images locations in the coming days.

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