Google Assistant is one of the most common virtual assistants built into modern Android smartphones - even in phones that have their own proprietary AI, like Samsung's Bixby, Google Assistant makes an appearance.
Meanwhile, developers and brands now have tools that let them make full use of the phone's display. Additionally, Google has also announced a number of new features for developers. It has taken a while for these updates to roll out, but we've seen a few of them trickle in over the last few months.
The changes come as a result of realizing that almost half of all Google Assistant interactions involve both voice and touch, so it's now a lot more visual.
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So in short Google Assistant should be just as good as before when using your voice, but with a more appealing interface and more control during those times when you'd rather get things done the old-fashioned way - with taps and swipes. It's easier to edit messages with touch when you're dictating conversations over Assistant. There should be more visual elements on supported queries, and Google is adopting more Material Design cues as well. New thumbnails allow Starbucks, for instance, to showcase select items on its menu. FitStar can include GIFs to show a preview of an exercise.
Google is also making it a bit easier for developers to create a seamless path for users to make purchases. To help with that, we're also introducing Google Sign-In for the Assistant, a secure authentication method that simplifies account linking for your users and reduces user drop off for login. The Action gets linked to the user's Google account.
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