Check out the official iPhone XS, XS Max and XR promo videos

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Naming issues aside, let's dive into what it's like to hold this phone.

In India, the iPhone XR, the budget version of the new iPhones, starts at a price of Rs 76,900.

One of the most frequent criticisms we've heard about the iPhone X is that its 5.8-inch screen simply isn't big enough. With Apple killing it, the iPhone X becomes the shortest living iPhone that Apple has ever introduced. We have colors people; White, Black, Blue, Coral, Yellow and (PRODUCT) RED.

"While the Apple event went largely as expected, the new iPhone lineup should provide upside to both iPhone units and ASPs over the next year".

Similarly, battery replacement for the freshly-announced iPhone Xs, iPhone Xs Max, and iPhone XR will cost $69 once those phones lose their warranties beginning next year. For most customers, the compromises (LCD rather than OLED display, one camera instead of two, aluminum edge instead of stainless steel) won't matter almost as much as the $250 savings.

In the midst of all those announcements, Apple quietly removed three of the most important iPhones in recent history from its online store, including the iPhone SE.

"More choices will drive more users who are on an aging installed base of iPhones to move to the next gen form factor" in fiscal 2019 and 2020. This means that one can control the depth effect in photos after capturing the photos on the iPhone Xs Max.

The iPhone XS is $999 for 64 GB, $1,149 for 256 GB, and $1,349 for 512 GB.

The iPhone X was unveiled only a year ago and it went on sale in November 2017.

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The Xs Max gains a slight advantage in sound over its smaller sibling, and that's a wider stereo sound. However, the Xr ASP of $750 is a "modest offset".

Of course, a newer iPhone, a faster and more secure biometric experience.

The cheaper iPhone XR pricing could lower average selling prices, but be offset slightly by a higher unit forecast, analysts added.

It is powered by the A12 Bionic CPU which is build on a 7nm processor with 6 cores coupled with 4GB RAM.

Pricing details weren't available at time of publish.

On the battery front, Apple's not going with specific numbers, but with the iPhone XS, you should expect a battery life of around 30 minutes more than the iPhone X, or 90 minutes more with the iPhone XS Max over the iPhone X.

Design-wise TechRadar's Gareth Beavis says that next to the iPhone XS the new iPhone XR is "not quite as attractive", pointing out its thicker bezels and drawing your attention to the fact that its edges aren't made out of the same premium-feeling materials. As is availability and release date. Devices will start to land in consumers hands a week later on Friday, September 21.

As such, Gareth concludes that providing you don't want loads of advanced features, no "bells and whistles", then the camera system on the iPhone XR "will do you just fine".

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