Apple launch: Bigger! Faster! Pricier! Innovative?

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Workers prepare for the opening of an Apple store in Hangzhou, Zhejiang province, China January 23, 2015.

There's just a matter of hours until Apple finally reveals its refreshed and fully rebooted new iPhones. We don't know much about them but rumours suggest that Apple might be branching out to headphones this year with the launch of its new headphone.

This is why we should stop expecting Apple to launch a cheap iPhone for the masses. Apparently, the large, iPhone Xs Max model will also be the heaviest yet at 7.34 ounce (208 grams).

With the new launches, Apple is hoping to expand its market share in the increasingly competitive smart-phone space.

The 2018 iPhones will ship with iOS 12, which Apple offered to beta testers earlier this year.

It is still just a rumor, with a good basis of credibility, but there are those who are pointing out that the tech giant Apple will present a novelty that will completely change the universe of the iPad and even the other equipment of the brand.

Apple might be planning to announce high-end headphones at the event today.

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An iPad Pro with USB-C could also be a massive step towards iPads that could realistically replace your computer, as per Apple's marketing that claims iPads can replace traditional computers like laptops. The LCD iPhone will have a 6.1-inch screen while the XS and X Plus may sport a 5.8-inch display and a 6.5-inch display respectively. A new gold colour will be available alongside last year's grey and silver.

I am on the fence about the new iPhones, simply because the iPhone X is treating me just fine nearly a year later and I'm not entirely sold on the idea of going with the bigger iPhone XS Max.

A lot has been debated about what Apple will call this affordable iPhone.

Analysts say the real focus may be on a model with 6.1-inch display, potentially called the iPhone 9.

Thomas Husson of Forrester Research is of the opinion that Apple masters the art and science of managing the lifecycle of its products.

When does the Apple event start?

The image leak, which leaves nothing to the imagination, comes only a day after another image leak reportedly showed off the new iPhone Xs from the rear, as well as when a renowned Apple insider betrayed nearly every product set to be announced at the September 12 Apple event. Apple's offerings may also impact Huawei's P20 Pro.

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