The strategy is working, helping Apple become the first publicly traded USA company to hit a market value of more than $1 trillion earlier this year.
It was the first mass-market smartphone to demand a $1,000 starting price.
Apple's event is happening soon, but a leak may have confirmed the rumors.
As expected, the designs of the two new iPhone models closely mirror the iPhone X, with edge-to-edge displays and notches to accommodate the front-facing sensors and cameras. In addition, iPhone also unveiled a more affordable iPhone Xr, which effectively replaces last year's iPhone 8, and comes in a range of new colors. 2018 may also be the year Apple finally launches a dual-SIM iPhone model, though that may be limited to just the Chinese market.
The company plans to introduce new Apple Watches with larger screens that go almost edge-to-edge, showing the user more information.
Those smartphones, he said, would also be pricier, helping Apple make more money.
Putin says two Skripal poisoning suspects are ‘civilians’
The attack on Sergei Skripal , the former Russian spy, also poisoned another British man and killed a British woman. Putin said Alexander Petrov and Ruslan Boshirov may soon make appearances in the media to protest their innocence.
Kerala nun abused by Jalandhar Bishop writes to Vatican seeking justice
The Kerala nun , who has accused Bishop of Jalandhar of raping her multiple times, has written to The Vatican seeking justice . The police will decide whether the accused bishop should be summoned for questioning in this case.
Pence confident no one on his staff wrote NY Times column
He claimed that he was "100 per cent confident" that no one on his staff was involved with the anonymous column. The book " Fear: Trump in the White House " will be in stores this week, but excerpts have been widely reported.
We're fully expecting Apple to announce the Apple Watch 4 later today, but the company appears to have slightly jumped the gun, as its sitemap files were seemingly updated to include links to the unannounced wearable in 40mm and 44mm sizes.
Apple for years was known for being very secretive about new product launches, but in the last few years, iPhone specifications have routinely found their way into the public domain before the launch.
But Australia has been a loyal market for Apple.
Fans of Apple may also remember that the company promised a wireless charging pad, the AirPower, a year ago. The average cost of each iPhone sold hit $724 in Apple's most recent quarter, well above analyst expectations.
Major changes to US trade policy is one of the few serious threats to Apple's business.