Despite Outrage, Nike Sales Increased 31% After Kaepernick Ad


Nike's online sales have increased 31 per cent in the wake of its controversial "Just Do It" advertising campaign featuring National Football League star Colin Kaepernick.

A MI teen was a part of Nike's latest commercial featuring Colin Kaepernick. From Sunday through Wednesday, product orders rose 27 percent, according to digital-commerce researcher Edison Trends, which collects receipt data from over 200 online vendors.

Despite a steep initial loss after the announcement of the controversial ad, Nike's stock (NKE) reversed its losses and climbed to $80.30, an increase of one percent from the drop to $79.01 on Tuesday.

Nike faced huge backlash on social media after the company announced its endorsement deal with Kaepernick, with the hashtags #BoycottNike and #JustBurnIt trending on Twitter. "I don't think it's appropriate what they did", President Donald Trump said in an interview with Fox News before a rally in Montana.

Tiger Woods endorsed Nike's latest "Just Do It" ad narrated by Colin Kaepernick with a message almost as succinct. The action has irked President Trump, who weighed in on the Nike campaign in a series of tweets this week.

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Nike's new ad campaign has Colin Kaepernick, the NFL quarterback who knelt during the U.S. national anthem to protest against racial inequality. "If Nike is ashamed of America, we are ashamed of them". "I honor the flag".

The chatter is often dominated by the complaint of kneeling during the national anthem, missing the point behind it - the racial injustice through police brutality in this country.

While speaking with USA Today, Falwell elaborated on when Kaepernick wore socks depicting police officers as pigs in 2016.

The first ad featuring Kaepernick included an image of his face with the phrase, "Stand for something". "But I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent". The five-time Super Bowl champion has been supportive of Kaepernick in the past, saying he hopes the former San Francisco 49ers quarterback gets another shot to play in the NFL.