Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener 09/06/2018

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"Even if it means sacrificing everything".

Donald Trump Jr. released his own "fixed" version of Nike's Colin Kaepernick ad, featuring the face of his father, President Donald Trump.

"We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes", Fisanotti said, per ESPN.

A new TV commercial, with the same undertone and featuring Kaepernick and other superstar athletes like NBA's LeBron James and tennis player Serena Williams, will air Thursday during the National Football League season opener.

On Wednesday, Nike released an advert featuring Kaepernick which will be aired during Thursday's season-opening game between the Philadelphia Eagles and the Atlanta Falcons.

On Wednesday, Tennis star, Serena Williams spoke out in support of Kaepernick, both have endorsement deals with Nike. At a rally in Alabama previous year, Trump said team owners should "get that son of a bitch off the field" if a player knelt in protest of injustice during the anthem.

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The Fraternal Order of Police also criticized Nike for the ad campaign.

"I think it's a awful message that they're sending and the goal of them doing it, maybe there's a reason for them doing it", Trump said, adding it's "a message that shouldn't be sent".

Last September, the school announced that it would not play any opponent whose player (s) kneel during the national anthem. In a two-minute video narrated by Kaepernick, we see kids from all over the world trying various activities interspersed with epic moments from the world of sports.

In the two-minute advert Kaepernick narrates before appearing halfway through as a reflection of a USA flag is visible on the facade of a building behind him. Kaepernick said he was protesting police shootings of African-American men and other social injustices in the United States. Over the long term, Nike probably hopes to benefit from this stand: its key demographics in the U.S. and worldwide are younger and blacker than the people protesting them.

As word of Kaepernick's inclusion in the new campaign got out, protests have spread across social media with some calling for a boycott of the Nike brand.

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