Amazon Fire TV Cube puts Alexa in control of your home entertainment

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The device will sell for $119.99, available starting June 21. However, if you're an Amazon Prime subscriber, you'll be able to get it for $89.99 on June 7 and June 8 - so don't delay, order today! This will let the user control everything included but not limited to TV, cable boxes, soundbars, A/V receivers, etc.

"Like a trustworthy best friend, Alexa helps you nail your look every time", said Linda Ranz, director of Echo product management.

Standard Alexa features available through Fire TV Cube include smart-home controls, a built-in speaker for weather and news updates, and access to third-party Alexa skills. It even integrates with your cable TV box from leading providers such as Comcast, DISH and DIRECTV.

"It's a new paradigm for how you control your TV", says Jen Prenner, Amazon's global head of marketing for Fire TV. The device is intelligent enough to use the TV's soundbars instead of its own small speakers while playing music. It's also been just over four years since the the company first released its Fire TV set-top video box. The device can also control other smart-home devices, and be used to set up automation routes.

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Fire TV Cube lets you control your live TV hands-free whether it's through your cable or satellite boxes; streaming apps like Hulu and PlayStation Vue; or HBO, SHOWTIME, and STARZ through Amazon Channels.

Last month, a family in Portland Oregon discovered their Amazon Echo had recorded part of their private conversation and then sent to someone on their contact list.

Google's Assistant software is also able to answer follow-up questions on the same topic, in a near-conversation style, but Echo as yet can not. No more scrounging around for a remote-Alexa can find and access anything on any of your connected devices, even cable channels.

Although it's always listening, it's not always recording what you're saying. Currently, Alexa can launch videos directly in 13 apps, but Amazon says Netflix and Fox Now will add support in time for the Fire TV Cube's launch on June 21. "And, it's just the beginning". The idea is that you can ask Alexa to start watching a program or channel, and the Fire TV Cube will turn on the TV, switch to the correct input, and begin playback on your behalf.

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