Amazon to show 20 matches a season from 2019


Amazon will show 20 Premier League matches a season for three years from 2019, after winning one of the final two broadcast packages.

BT Sport will continue to broadcast games at 5.30pm on Saturdays next season and then move to Saturday lunchtime fixtures and the midweek rounds from August 2019.

The online streaming service has won the rights to show every game from the first round of midweek fixtures in December and all 10 matches on Boxing Day as part of the three-year deal.

The best five of the seven United Kingdom broadcast packages for the Premier League were sold in February, with Sky paying £3.75 billion to acquire four, a 14 percent discount on its current deal.

It was one of two packages of domestic rights that remained unsold from an auction this year.

"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League", Richard Scudamore, the Premier League's executive chairman, said in a statement.

Many claim they already pay extortionate prices to keep track of their beloved teams through the two existing broadcasters and match tickets.

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Today's Premier League announcement, and the recent deal with NOW TV, means BT TV customers will have access to all of the best exclusively live sporting action in the UK. Sky Sports paid £3.58 billion ($4.8 billion) for 128 matches a season in February, while BT has the rights to 52 games.

The move means that Amazon will add Premier League coverage to its existing stable of sports rights including US Open Tennis, ATP World Tour Tennis events and NFL games, all now available to watch on Prime Video in the UK. That results in 20 matches in total.

Amazon's entry into the market breaks the five-year stranglehold Sky and BT have held on Premier League rights in the UK.

Global players such as Amazon prefer multi-country or worldwide deals to make the economics work, which is how Netflix can afford to spend £100m per season on shows such as The Crown. Amazon also has highlights rights.

Also on Thursday, Premier League clubs have struck a new deal over sharing revenue from worldwide broadcast deals which will see any future increases divided according to league position.

The Premier League have also released details of the rights deals for the Republic of Ireland.

Add BT Sport to your Sky TV package for £27.99 a month, plus a £20 fee, and Amazon for another £7.99 a month. Sky, in particular, will be watching their subscription numbers closely.